Since the Super Bowl was this weekend, it seems like an appropriate topic to do my first blog post on! However, after seeing the results of the game, I am wishing I posted this earlier. With about 114.5 million viewers, Super Bowl XLIX was the most watched TV show in US history. This makes commercial space for the event highly coveted (and priced). A 30 second ad during the Super Bowl costs 4.5 million dollars. Thats about $150,000 a second!
Even with the high price tag, it makes sense that companies want to advertise during the Super Bowl. But why do we actually want to watch their commercials? The only reason I can think of is that it is tradition. I never actually go purchase their products after watching their commercials. My favorite commercials are the emotional ones that give you good feelings about a brand.
I personally don't think the commercials were that great this year. The most controversial commercial this year was Nationwide's 'Make Safe Happen'. It was way too bleak and distasteful for a sports event (or just regular TV). Some are saying it's the worst commercial in Super Bowl history. I might have to agree! It is unnecessarily morbid, and especially offensive to families who have lost a young child. (You can find the Nationwide commercial here.)
The crowd favorite seem to vary across the board. What was yours?
All in all, Super Bowl XLIX was a little disappointing to me. I'm not a fan of the winners, or any of the commercials. Oh well, there's always next year!